This is an early-stage project by Baguette Engineering.

Turn each customer success into social proof

Collect amazing customer testimonials and use them to increase sales

If you run a software business, you know the value of a great testimonial. It's a powerful way to help a prospective customer overcome their objections. The best testimonials create trust, and increase conversion rates.

88% of consumers
trust online reviews as much as personal recommendations
Source

46% of B2B buyers
rely on customer references when purchasing business software
Source

Unfortunately, providing great service does not guarantee receiving great testimonials. Customers often don't reply. They provide content that's too short, or poorly written. They respond with quotes that look flattering, but have no impact on sales.

We help you collect detailed and authentic testimonials. Share them quickly with our elegant design templates. Boost word-of-mouth by rewarding customers who spread the word.

Choose the right time to ask for a testimonial

Asking for a customer's endorsement at the wrong time can crush your chances to receiving it. It could even hurt your relationship if your customer is waiting to hear about a critical bug fix.

The ideal timing is different for every vendor. In many cases, it's just after your customer experiences a "wow" moment with your product. It could also be a few days after they upgrade, or when they have a positive exchange with your support team.

We help you ask for testimonials manually or automatically. Stop missing great testimonial opportunities and start collecting powerful content.

Get the best story from each customer

Your customers are busy. They may lack inspiration and reply with a quote that's too short to use. They may omit the authentic details that make a great story. They may forget to mention your key benefits, or to include any metrics.

We help you extract the most powerful arguments from your customers' experiences. Ask precise questions and suggest examples to overcome writing blocks.

Control every word of your marketing content

Your customers may have amazing things to say, but poor writing skills. They may include spelling mistakes. They may provide quotes of very different length, creating layout issues.

We help you compose the final quote from your customers' best feedback. Pick their most strategic sentences, fix typos, and then get their approval of the end result.

Eliminate time-consuming email exchanges

Collecting testimonials often results in a lot of emails. Coaching a customer into providing great content is not obvious. Keeping track of who replied and following-up can take a lot of time.

We help you save time by automating the process. Keep full control of your communication with your customers, without sending emails manually.

Display the right testimonials for each visitor

Your prospective customers don't relate to the experiences of every other business. Enterprise buyers ignore endorsements from freelancers. Small bootstrapped teams disregard feedback from large corporations.

We help you segment your testimonials by categories. Show your visitors the endorsements the most relevant for their company size or industry.

Make endorsements even more convincing

There can be a lot of distrust around testimonials. How do you convince buyers that your endorsements are not outdated, embellished, or even completely fake?

Adding details reinforces a testimonial's credibility. Metrics like increased traffic, sales, or conversions also help demonstrate your product's value.

We help you include details and metrics to maximize the potential of each endorsement.

Show your customer success on every platform

Testimonials are an ideal content to share on your social media accounts. They can also increase conversions in newsletters, blog posts, emails, display ads, and sales presentations.

We help you generate images at the right size for each platform with elegant templates. Boost your content marketing strategy and spread the word about your customers' happiness.

Encourage customers to share their testimonial

Testimonials help sell to prospective customers who are already in your audience. But the most stellar testimonials won't bring you new leads. How could you reach more people?

We help you create rewards to encourage your customers to share their experience. Increase exposure by having them post on review websites dedicated to software. Use word-of-mouth marketing to reach new prospective customers outside your audience.

Sounds interesting?

Do you want to improve how you collect and share testimonials? If you run a software business, we'd love to help.

This project is at an early stage. The concept evolves a lot as we talk to potential users.

We're looking for beta-testers who are excited about this topic. By joining us way before we launch, you get to have a lot of influence on what we're creating.

Sign up to talk with us – and try what we're working on:

Looking forward to reading you!

Julien and Bastien